United Way and the National Football League partner on fitness programs for kids and other endeavors. One player on each team filmed a PSA about how he "lives united"--helps out in the community. As a companion to these PSAs, the United Way developed these cards.

On the back, each player's position, height & weight, etc.--then, instead of football-related stats, his community service stats and a quote.

Assignment: Write "community service stats" for the back of trading cards created for one member of each NFL team.

Excerpt: Check out online versions of the cards here.

Comment: How to get a lot of information in a little space? Solved it with short bullet points, a "fast stat," and a quote from each player. It was a great assignment.

Assignment: Write content for the 2008 annual report

Excerpt: More forward deployed troops are serving our country than at any time since Vietnam, many in the most remote areas of Iraq and Afghanistan. The USO mission is to reach these service men and women remains constant, but new battle realities require a different approach."

Comment: For those of us who equated the USO with the entertainers of times past, this report, with the images as much as the words, captures the work of a great organization.

Assignment: A brief overview of accomplishments for Project Learning Tree, a national environmental education program