When you need new business materials (cards, etc.), analyze what you like and don't like about the old card. Ask other people. Maintain some brand consistency but also think ahead to how you will use the cards in the next few years.
Community Perspectives on Childhood Obesity: Workshop Summaries
Client:
Institute of Medicine Assignment: Write publication based on workshop presentations by community leaders, advocates, and policy makers on initiatives to stop the childhood obesity epidemic.
Excerpt: "...a paradigm shift that recognizes the role of the community environment is emerging, but it is far from universally accepted."
Comment: The community leaders and elected officials who spoke are among those who "get it," but they could realistically discuss how obesity-related policies succeed or fail.
Read it online on the IOM site.
